![]() July 2007 to June 2008: 311 Broadcast Messages. ![]() It is important that we avoid over-reliance on email broadcasts and employ the right mix of channels, messages, and audiences to communicate effectively with the campus community.īroadcast Message Volume over the last 10 years has increased by 500% ![]() The college offers a variety of push/pull communication channels including email, distribution lists, and our web site. Effective communication requires that you say the right thing, at the right time, to the right audience. It is essential to avoid overuse of broadcast email that diminishes the effectiveness of this channel.Īs Stamats notes, sending out an email message does not mean you have effectively communicated your message. We have all heard complaints about the volume of messages we receive - and we have all heard others say they don’t read any of our broadcast messages – and who miss important information as a result. Their time and attention is too precious a resource to subject to a fire-hose of poorly targeted email that is not timely, relevant, and of interest to the recipient. Email is a convenient way to communicate information to the campus community, and as a result there are a tremendous number of requests for campus-wide broadcast e-mail messages.Įmail is popular because you can push your message into peoples mailbox, reaching a larger audience than you would by posting your message to a web site where people have to actively seek it out (websites are a pull channel.) However, the convenience of pushing email at everyone has to be balanced against the burden this places on the time and attention of the College community. ![]()
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